Let’s look at the 3 best copywriting tips that give sleazy sales-ness the middle finger. Follow these tips, and your copy instantly becomes more sincere, more enchanting, and more persuasive.
Copywriting Tip #1: Cut crappy phrases
How do you know your copy contains crappy phrases?
Put on your devil’s advocate hat, and ask yourself for each sentence: what does this mean? If you can’t come up with a specific answer immediately, then cut or rephrase until your text is concrete and meaningful.
Our world class widgets help you increase email sign-ups Much better:
549,333 websites use our widgets to increase email sign-ups
Copywriting Tip #2: Slaughter marketing claptrap
Words like hundreds or millions may seem specific, but they sound like a marketer exaggerating the truth. Use specific numbers to draw attention and increase credibility.
Hundreds of small businesses use our accounting service to save time Much better:
254 small businesses use our accounting service to save time
Copywriting Tip #3: Stop pussyfooting around
Subtleties and politeness are great (of course!).
But a subtle call-to-action gives people an excuse not to do as you ask. Starting a call-to-action with if, is the best way to give people an excuse. Be bossy and tell people exactly what you expect them to do.
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